Kate Kaye reports on the role data-driven digital advertising will play in the Virginia gubernatorial election.
The Virginia election is “extremely important since it’s the first competitive statewide since the 2012 elections where commercial audience targeting methods played such a large role. The Presidentials have granted permission to statewide candidates to employ these tactics,” said Peter Pasi, VP of Collective Political, the political wing of Collective, an independent, non-partisan data-driven multi-screen ad company that works with corporate and political clients. Mr. Pasi has handled digital advertising for several Republican campaigns in the past, and is a Virginia resident.
"I think anytime you have an opportunity to carry out a statewide campaign, you’d be smart to learn from that campaign and apply those learnings to the next," added Mr. Pasi.